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☆ De-dollarization is 'a myth,' and there's no big shift taking place away from the US currency, commodities expert says
▼ + stars: | 2024-05-21 | by ( Jennifer Sor | ) www.businessinsider.com time to read: +4 min

Practically no one is phasing out the dollar for trade or foreign reserves, he said. No one is dumping dollars," Christian said of de-dollarization in a recent presentation. Its closest competitor, the euro, accounted for just 19% of all central bank reserves in 2022, down from around 29% several decades ago. Advertisement"There has been a diversification of central bank foreign exchange holdings, but it's not at the expense of the dollar, and it's not away from the dollar," Christian said. "Clearly people are buying dollars in a much greater volume than they are selling dollars," Christian said.

Persons: Jeffrey Christian, —, Christian, it's, Chris Wallace, Wallace Organizations: CPM, Service, Bank of International Settlements, Monetary Fund, Federal Locations: Russia, China

☆ A startup is using AI to place products within YouTube and TikTok videos, creating a new type of ad for brands and creators
▼ + stars: | 2024-04-09 | by ( Amanda Perelli | Lauren Johnson | ) www.businessinsider.com time to read: +6 min

Read previewIn an October YouTube video, lifestyle creator Shelby Church talks about quitting Airbnb. This new ad structure that's being incorporated into YouTube and TikTok videos could help generate passive revenue for creators. That's similar to the model for Google's AdSense program for the standard ads that air during a YouTube video. In creator videos, product placement has mainly appeared in the background of show-like setups, like video podcasts. Rembrand's AI tool creates and places the adRembrand aims to use AI to make product placement easier for brands and creators.

Persons: —, Shelby, seltzer, doesn't, Cory Treffiletti, Rembrand, Charles Schwab, Garnier, Treffiletti, We've, We're, we're Organizations: Service, Shelby Church, YouTube, Business, Bubly, UTA Ventures, United Talent Agency, Adobe Locations: Airbnb, Greycroft

☆ Instagram is 'testing' new cash bonuses that pay creators to post engaging photos, reels, and more
▼ + stars: | 2024-04-02 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com time to read: +3 min

Instagram is offering cash bonuses to creators who post content to the Meta-owned app with new programs. While the company had previously doled out cash to creators who posted engaging videos, this time it's also compensating users for posting photos. Instagram is "testing" a "Spring Bonus," a seasonal program that pays creators for engagement on reels, photo carousels, and single-image photo posts, a Meta spokesperson confirmed to Business Insider. The current Spring Bonus had previous iterations as a "holiday bonus" and "New Year's bonus," and is now only available in the US, Japan, and South Korea. Mike Potter, who runs the Instagram account @grippingfoodwithforce, told BI he was notified about the Spring Bonus on March 29.

Persons: Jackson Weimer, Weimer, Mike Potter, @grippingfoodwithforce, Potter, Adam Mosseri, Mosseri, Instagram, TikTok Organizations: Business, BI, Facebook, Twitter, Street Journal Locations: US, Japan, South Korea, Instagram's

☆ A 'server anomaly' that made it look like some advertisers were bidding billions of dollars sent the adtech industry into chaos
▼ + stars: | 2024-03-18 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementBusiness Insider confirmed that the cause of the error was a brief "server anomaly" at PubMatic, an adtech company. A PubMatic spokesperson said the anomaly, at one of its US data centers, caused "abnormally high CPMs being passed to the publisher ad server on a limited number of impressions." The PubMatic error occurred in the communication that happened between the SSP and PubMatic's ad server, according to the company. The actual financial impact for individual publishers and adtech companies is likely to be minimal.

Persons: —, Nicolas Schueller, Adomik, Friday's snafu, Kargo, aren't, PubMatic, Scott Messer Organizations: Service, Business, Publishers, CNN, AMC Networks, Fox, The New York Times, Delta Airlines, Comcast Locations: PubMatic, Friday's

☆ Amazon is poised to boost its revenue by billions with the flip of a switch
▼ + stars: | 2024-01-26 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Read previewAmazon is about to shake up the TV ad marketplace as it prepares to show ads to Prime Video viewers starting Monday. The e-commerce giant's entrance into the streaming ad wars is its latest move to grow its $38 billion ads business. Discovery, as well as YouTube, with its big connected TV ad business. An Amazon spokesperson said the company has had a "strong response from agencies" wanting their clients to be first on Prime Video. AdvertisementAnd the launch comes as most TV ad dollars have already been spoken for.

Persons: —, Morgan Stanley, it's, execs, Jon Morgenstern, Nielsen, We've, Greg Peters, Dave Campanelli Organizations: Service, Business, Comcast, Warner Bros, Netflix, Amazon, Disney, Intelligence, Amazon Prime, New, Research, Prime, Amazon Channels, streaming's, Horizon, CTV

☆ Here are Wednesday's biggest analyst calls: Apple, Amazon, Tesla, Schwab, Pinterest, Exxon, Disney and more
▼ + stars: | 2023-11-29 | by ( Michael Bloom | ) www.cnbc.com time to read: +8 min

Here are Wednesday's biggest calls on Wall Street: Piper Sandler downgrades Hershey to neutral from overweight Piper Sandler said it's concerned about rising cocoa costs for Hershey. UBS reiterates Apple as neutral UBS said its survey checks show wait times for Apple's iPhone are almost nonexistent. Piper Sandler reiterates Charles Schwab as buy Piper Sandler said the company is a "likely beneficiary of fed rate cuts." Piper Sandler reiterates Pinterest as overweight Piper Sandler raised its price target on Pinterest to $40 per share from $37 and says trends are improving. UBS reiterates Exxon as buy UBS said it's bullish heading into Exxon's corporate plan event on Dec. 6.

Persons: Piper Sandler downgrades Hershey, Piper Sandler, it's, Guggenheim, Tesla, Truist, Canaccord, Raymond James, TD Cowen, AZN, Goldman Sachs, Leslie's, Carlyle, Wells, Wells Fargo, Apple, Jefferies, Airbnb, ABNB, Cantor Fitzgerald, Microvast, Charles Schwab, SCHW, Morgan Stanley, Bernstein, PDD, Marti, Pinterest, D.A, Davidson, Estée Lauder Organizations: Hershey, UBS, Apple, " Bank of America, underperform Bank of America, AstraZeneca, downgrades, Group, Goldman, GS, Bank of America, Union, JPMorgan, Disney, Taiwan Semiconductor, Intel, Commerce, Marti Technologies, DFS, Exxon Locations: China, Europe, Japan, America, CY24, Turkey, XOM's

☆ Here's how much advertising costs on Netflix, Max, Disney, and others right now as streaming ad prices fall
▼ + stars: | 2023-11-17 | by ( Lauren Johnson | Lucia Moses | ) www.businessinsider.com time to read: +2 min

The number of ads per hour on streamers including Hulu and Disney+ also has crept up, adding to the supply. (Check out last year's list of streaming TV ad prices here .) Netflix and Disney+ also have slashed their ad prices since launch. CPMs, or cost per mille, is what advertisers pay per thousand views of their ads. A second top ad buyer estimated that streaming ad prices have come down 5% to 10% over the past year as more ad space gets rolled out.

Persons: Max, Read Organizations: Netflix, Disney, Hulu, Business, Amazon, YouTube

☆ A financially independent podcaster breaks down the 2 main ways to make money podcasting — and how he turned it into a business that replaced his six-figure day job
▼ + stars: | 2023-11-09 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +7 min

His peer pushed back and Luebben started tossing around ideas on his trip home from the event. The newfound revenue stream helped him save up enough money to feel comfortable quitting his six-figure sales job in March 2022. He broke down the two main ways to make money podcasting, and how he turned his podcast into a six-figure business that replaced his 9-to-5 income. How to make money from podcasting: Affiliate linking and advertisingThere are two main ways to make money from a podcast: affiliate linking, which is what Luebben did, and ads. To grow a podcast audience you first have to commit to uploading episodes consistently.

Persons: Brian Luebben, Luebben, I'm, he'd, Academy didn't, He's, I'd, you'd, Joe Rogan, he's, That'll Organizations: Action Academy, Academy, NEC, Action Academy Community, Athletic Greens

☆ Amazon expects about $100 million in revenue through unique Thursday Night Football ad products, leaked document shows
▼ + stars: | 2023-11-01 | by ( Eugene Kim | ) www.businessinsider.com time to read: +4 min

Amazon rolled out two new ad products within this year's Thursday Night Football broadcast — and internal projections estimate they will lead to almost $100 million in additional revenue, Insider has learned. Additionally, Amazon expects another $15 million in revenue from a second but similar type of ad unit. "In traditional media, everybody sees the same ad creative in an ad slot, hence reduces the ROl of the ad," the document said, referring to return on investment. "With audience targeting, advertisers can split the ad slot to display relevant targeted ads for different audience segments. Advertisers will get more returns on their ads and thus increase average CPM per ad slot and increase revenue per game."

Persons: Amazon's, John Ghiorso, Ghiorso Organizations: Amazon, Google, Football, Orca

☆ Amazon will make up to $7 billion in revenue from Prime Video ads, according to Wall Street analysts
▼ + stars: | 2023-10-02 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

Amazon's decision to start running ads within Prime Video in early 2024 could drive up to $7 billion in ad revenue, according to three new Wall Street notes. UBS isn't the only Wall Street firm betting that Amazon's Prime Video ads will drive billions. UBS expects Prime Video ads will likely have a $30-$42 CPM — the cost to reach 1,000 people. Wedbush analysts expect Amazon to charge $50 CPMs for Prime Video ads. Insider previously reported that Amazon estimates that Prime Video ads will initially reach more than 115 million US monthly users.

Persons: Wedbush, Discovery's Max Organizations: UBS, Nielsen, UBS isn't, Disney, Netflix, Warner Bros, Prime Locations: Canada, Germany, France, Spain, Italy, Mexico, Australia

☆ Netflix nabs another top Snap exec to build its advertising business
▼ + stars: | 2023-08-25 | by ( Lucia Moses | ) www.businessinsider.com time to read: +2 min

Netflix has drafted another top Snap alum to help build the streamer's new ads tier. David Roter joined from Snap, where he worked with now-Netflix ad leaders Jeremi Gorman and Peter Naylor. Netflix has drafted another top Snap alum to help build the streamer's new ads tier. David Roter has followed fellow Snap alums Jeremi Gorman and Peter Naylor to the streamer. The streamer conceded in its last earnings call that its ad business is still small but that it sees the business eventually generating 10% of revenue.

Persons: David Roter, Jeremi Gorman, Peter Naylor, Roter, Naylor, Gorman, It's, execs Organizations: Netflix, Global Agency, Brand, Twitter, ESPN

☆ Adtech firm The Trade Desk has a plan to reduce the cost of digital ads
▼ + stars: | 2023-08-24 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

The Trade Desk will start undercutting the fees publisher adtech firms tack on to digital ads. The adtech used by publishers often inaccurately prices their inventory, said a Trade Desk exec. Adtech firm The Trade Desk is about to execute a plan to lower the price advertisers pay for digital ads. The Trade Desk operates software called a "demand-side platform" that advertisers use to buy ads across the internet. While other DSPs occasionally send low-ball bids, publishers might be more willing to look at The Trade Desk's bids due to the large amount of advertisers using its platform.

Persons: SSPs, Will Doherty, Doherty, Chris Kane, Adam Soroca, aren't Organizations: Google, Jounce Media, Trade

☆ Google and Meta are creating so much new ad inventory, it's causing big price drops. Here's how much ads cost across the Big Tech giants.
▼ + stars: | 2023-08-04 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +6 min

Ad prices declined in the second quarter as new formats like Reels and Shorts rolled out. After some rough quarters, Google's and Meta's ad businesses are on the rebound , and they're creating so much short-form video ad inventory that the surge in supply is driving ad prices down. "Anytime you've got an influx of newer ad inventory, typically that inventory does come with lower ad pricing," he said. And Instagram Reels ad inventory is both plentiful and 39% cheaper than Instagram Feed ads, according to Tinuiti. Meta also added more ads to its Marketplace on Facebook, which dropped Facebook ad prices by 25%, Taylor said.

Persons: Shawndu Stackhouse, Tom Williams, Andy Taylor, Pacvue, Taylor, Tinuiti's Taylor, Mike Ryan, Meta, TikTok TikTok Organizations: Inc, Getty, Tinuiti, Brands, Google, Anadolu Agency, Meta, Facebook, CPM Locations: Google's, Northeast Washington, lockstep

☆ How many subscribers you need to start making money on YouTube
▼ + stars: | 2023-07-06 | by ( Amanda Perelli | Marta Biino | ) www.businessinsider.com time to read: +6 min

To apply to make money YouTubers must have 1,000 subscribers — and 4,000 watch hours or 10 million shorts views. Insider spoke with dozens of creators who shared how they got started making money on YouTube. Creators on YouTube don't need hundreds of thousands of subscribers to start earning money or to turn the gig into a lucrative side hustle. To start earning money directly from YouTube, a creator must be a member of the YouTube Partner Program. Jen Lauren is a nano influencer with about 7,000 subscribers on YouTube Jen LaurenSo, how much money do creators make on YouTube?

Persons: Amanda Wan, Read, Jen Lauren, Lauren, Zoe Pritchard, YouTube Jen Lauren, Here's, YouTubers Organizations: YouTube's, YouTube, Shorts, Google, Shelby

☆ How much YouTubers make for 1 million subscribers
▼ + stars: | 2023-07-03 | by ( Amanda Perelli | Nathan Mcalone | ) www.businessinsider.com time to read: +2 min

A YouTuber with about 1 million subscribers made between $14,600 and $54,600 per month. Getting 1 million YouTube subscribers is a huge milestone, and, in practical terms, it often means a creator can earn a full-time living from the platform. How much does YouTube pay for 1 million subscribers? Finance creator Nate O'Brien said that as a YouTuber with 1 million subscribers he earned $440,000 in a year from the platform. Creators need to reach 10 million views in 90 days and have 1,000 subscribers in order to qualify.

Persons: Nate O'Brien, Read, O'Brien, Tiffany Ma, Ma, she's Organizations: YouTube's, YouTube, Finance Locations: YouTubers

☆ How Amazon could use a Prime Video ad tier to rake in billions of dollars a year
▼ + stars: | 2023-06-15 | by ( Nathan Mcalone | ) www.businessinsider.com time to read: +5 min

Amazon is reportedly plotting an ad tier for Prime Video, per The Wall Street Journal. A new ad-supported tier for Prime Video could bring in nearly $5 billion in yearly revenue for Amazon, according to Morgan Stanley analysts. "We size US Prime subscribers at ~95 million in 2025, and ourAlphaWise surveys suggest ~77% of Prime subscribers use Prime Video, implying 73 million Prime Video viewers in 2025." "We size US Prime subscribers at ~95 million in 2025, and our AlphaWise surveys suggest ~77% of Prime subscribers use Prime Video, implying 73 million Prime Video viewers in 2025." But they estimated that a Prime Video ad tier outside the US could add a further $209 million to 2025 EBIT.

Persons: Morgan Stanley Organizations: Amazon, Prime, Street, Street Journal, Netflix, NFL, Disney, US, YouTube, NBA, CTV Locations: EBIT

☆ A Prime Video ad tier could bring in $4.8 billion a year in revenue for Amazon, according to Morgan Stanley analysts. Here's how.
▼ + stars: | 2023-06-12 | by ( Nathan Mcalone | ) www.businessinsider.com time to read: +5 min

Persons: Morgan Stanley Organizations: Amazon, Prime, Street, Street Journal, Netflix, NFL, Disney, US, YouTube, NBA, CTV Locations: EBIT

☆ Warner Bros. Discovery's ad sales chief reveals how he'll tout flexible offerings and 6 new measurement deals to grab brand dollars from TV rivals
▼ + stars: | 2023-05-15 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Discovery ad sales chief Jon Steinlauf has a strategy to grab market share at the TV upfronts. WBD left money on the table at the 2022 upfront, Steinlauf said, and faces a soft 2023 ad market. Discovery's pitch to advertisers was all about the breadth of its newly merged portfolio of news, sports, and lifestyle entertainment. When it comes to WBD's Premiere package of top ad inventory, for example, ad sales chief Jon Steinlauf emphasized how advertisers could customize the mix of programming to meet their wants. Discovery debuted at an inopportune time, just a few weeks ahead of the biggest TV sales event of the year.

☆ Warner Bros. Discovery's ad sales chief is battling for market share at the TV upfronts. Meet his 8 deputies driving the strategy.
▼ + stars: | 2023-05-15 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

Discovery's Jon Steinlauf is working to help the company rebuild amid a soft ad market. The task of grabbing a greater share of that ad market falls to chief US advertising sales officer Jon Steinlauf. He'd led its ad sales since 2018, having joined Discovery through its acquisition of Scripps Networks. He also has Warner experience, having served as VP of ad sales for Turner Broadcasting's TBS and TNT networks in the '90s. And it shared with Insider that four of Steinlauf's eight direct reports are women and that 56% of the ad sales leadership team are women.

☆ Warner Bros. Discovery's top ad exec details his plans to grab market share from TV rivals with flexible offerings and 6 new measurement deals
▼ + stars: | 2023-05-12 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Discovery ad sales chief Jon Steinlauf shared plans to grab market share at the TV upfront. WBD left money on the table at the 2022 upfront and faces a soft ad market. When it comes to WBD's Premiere package of top ad inventory, for example, ad sales chief Jon Steinlauf emphasized how advertisers could customize the mix of programming to meet their wants. Discovery debuted at an inopportune time, just a few weeks ahead of the biggest TV sales event of the year. WBD dove into its 2022 TV upfront negotiations without the benefit of time to share information across its predecessor companies, causing some blowback among top advertisers.

☆ Warner Bros. Discovery's sales chief Jon Steinlauf is battling for business in a tough TV ad market. Meet his 8 top deputies.
▼ + stars: | 2023-05-12 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

Discovery's Jon Steinlauf is helping the company rebuild but faces a soft ad market. The task of grabbing a greater share of that ad market falls to chief US advertising sales officer Jon Steinlauf. He'd led its ad sales since 2018, having joined Discovery through its acquisition of Scripps Networks. He also has Warner experience, having served as VP of ad sales for Turner Broadcasting's TBS and TNT networks in the '90s. And it shared with Insider that four of Steinlauf's eight direct reports are women and that 56% of the ad sales leadership team are women.

☆ Instagram is launching a test that will pay a share of ad revenue from reels to a 'small group' of creators. Here's how it will work.
▼ + stars: | 2023-05-09 | by ( Sydney Bradley | Marta Biino | ) www.businessinsider.com time to read: +3 min

Meta's ad-rev-share program, called "Ads on Reels," has been testing on Facebook for over a year already. On Facebook, some creators can earn money from either overlay ads or post-loop ads played on their reels. Instagram will begin testing this new payment model for reels with a "small group" of US-based creators and advertisers, as part of expanding Ads on Reels to the platform. Facebook has been testing its Ads on Reels program for over a year. MetaCracking the code for monetizing reels and paying creators has been a years-long saga for Meta (and other short-form video platforms).

☆ Adtech giant The Trade Desk strikes deal to solve one of marketers' biggest challenges in the $80 billion retail media space
▼ + stars: | 2023-05-02 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

The Trade Desk wants to take a bigger slice of the $80 billion retail media market. Adtech giant The Trade Desk has landed a partnership that aims to solve one of advertising's biggest challenges in the $80 billion retail media space: getting timely data on how their ads are driving sales across multiple retailer sites and stores. Attain, which will charge advertisers on a CPM, or cost-per-thousand-impressions basis, will offer The Trade Desk advertisers metrics including sales, return on ad spend, and conversion rates. The Trade Desk is the largest independent adtech firm, and the company's moves typically indicate where the industry is investing. The Trade Desk is set to release its latest earnings report on May 10.

☆ Here are Tuesday's biggest analyst calls: Meta, Tesla, Amazon, Nike, Hasbro, First Republic & more
▼ + stars: | 2023-04-25 | by ( Michael Bloom | ) www.cnbc.com time to read: +6 min

Citi upgrades Squarespace to buy from neutral Citi said it sees an "improved growth outlook" for the website hosing company. Citi reiterates Netflix as buy Citi said it sees more upside in shares of Netflix. Credit Suisse upgrades Zebra Technologies to outperform from neutral Credit Suisse upgraded the computer technology company due to Zebra' s strength in Europe. Credit Suisse reiterates Amazon as outperform Credit Suisse said it's standing by shares of Amazon heading into earnings later this week. Citi reiterates Meta as buy Citi said it's staying bullish heading into Meta earnings on Wednesday. "

☆ Jim Cramer's top 10 things to watch in the stock market Wednesday: Fed, banking crisis, GameStop
▼ + stars: | 2023-03-22 | by ( Jim Cramer | ) www.cnbc.com time to read: +4 min

I think the industrial uses, the medical uses, the auto uses, the educational uses and the call center uses are front and center here. Multiple price target boosts for this Club stock. Increases price target to $154 per share from $100. Truist analysts increase price target to $20 per share from $15. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade.

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